What we're
learning.
Notes from running AIRank on real production sites — what citation ranking actually rewards, what shipped fixes did to the numbers, and the things we're still figuring out.
- 3 min
Getting cited by ChatGPT: a practical guide for 2026
What actually moves the needle when you want ChatGPT to recommend your product by name — tested across 10,000 real queries.
GuidesApril 12, 2026 - 3 min
The shift from SEO to GEO
Generative Engine Optimization is not SEO with a new coat of paint. It is a fundamentally different optimization target, and the teams who see that first will win the decade.
EssaysApril 5, 2026
- 3 min
How Refly got cited 20× more often in ChatGPT in six weeks
A short case study on Refly, the AI writing workspace, and exactly which three changes moved their citation rate from 1.2 per 100 queries to 24.5.
Case StudiesApril 10, 2026 - 3 min
llms.txt: what it is, why it matters, how to write one
Jeremy Howard's llms.txt proposal is now supported by Anthropic, Perplexity, and Google's AI Mode. Here's the exact spec and a template you can deploy today.
TechnicalMarch 30, 2026