AIRank
vs Frase.

Frase is organised around the brief-to-draft pipeline. You give it a query, it pulls research and competitor outlines into one editor, generates an outline, assists the draft, and grades the result against pages already ranking. It exists to compress the distance between an assigned topic and a publishable article, and the buyer is almost always a team carrying a content quota that outruns its headcount.

AIRank is organised around a live domain rather than a document. It scans what is actually published — crawler access, llms.txt, schema validity, chunk density, claim uniqueness — scores it out of 100, and separately asks ChatGPT, Claude, Perplexity and Google AI Mode your buyer questions every six hours to see who gets quoted. It starts where Frase stops: after the page exists on the internet.

Frase wins on production, and production is a real constraint for most teams. If the reason your AI visibility is poor is that you have eleven published pages, no measurement tool on earth fixes that. You need words on the internet first, and Frase is built to produce them.

• It actually drafts. AIRank Pro includes a content-generation allowance of ten pieces a month, which is a top-up for filling gaps the audit surfaces, not a production line. A team shipping forty articles a month is served by Frase's editor and served badly by ours — that is a deliberate scoping decision, not a temporary shortfall.
• Research aggregation. Pulling competitor outlines, questions and source material into the drafting surface means a junior writer starts from structure instead of a blank page, which is where most content operations actually lose their days. AIRank has no research surface at all and offers nothing to a writer staring at an empty document.
• Briefs as a management artifact. An editor can hand a Frase brief to a freelancer and hold them to it. AIRank produces a site score and a fix queue, neither of which is something you can attach to a contractor's statement of work. If your problem is coordinating writers, Frase has an answer and we do not.

A drafting tool's responsibility ends at export. Everything that determines whether an assistant can retrieve and quote your page happens afterwards, on infrastructure the editor never touches — and those failures are invisible from inside a document, which is why sites with excellent content routinely score badly on extraction.

• It inspects the published site. AI-crawler permissions in robots.txt, llms.txt presence and form, canonical consistency, schema validity, content hidden behind tabs or rendered only by JavaScript. None of these live in a draft, and a page can be perfectly written and still be unreadable to the crawlers that feed answer engines.
• It measures the outcome across four platforms on a six-hour refresh, in clean sessions with no chat history, matching verbatim spans of fifteen tokens or more and paraphrases above the semantic threshold. As of this review, Frase's AI-citation coverage is narrow relative to a dedicated tracker — verify the current scope on their pricing page before deciding, because this is exactly the kind of claim that ages.
• It defends against the specific risk that AI-assisted drafting creates. Uniqueness against a billion-page reference corpus is one of the highest-weighted checks in the rubric, and generated drafts collide with each other far more often than hand-written ones do. The faster you produce, the more you need something checking that your claims are not already someone else's.
• It deploys. The WordPress plugin, Shopify app and edge worker apply schema, llms.txt and FAQ blocks to the live site directly, so a finding becomes a shipped change without a ticket in between.

These are list prices as published on each vendor's own pricing page, checked in June 2026. Frase's Solo tier lists at $45 per month; AIRank Pro lists at $49 per month, or $39 billed annually. This is the one comparison in the set where price is effectively a tie, which is useful — it forces the decision onto what you actually need rather than onto budget.

Publish more than four pieces a month and you want both — at $84 to $94 combined this is not a real budget decision. Publish rarely but own a large existing site and you want AIRank alone, because your problem is not producing more pages, it is that the two hundred you already have are structurally unquotable and nobody has told you.

Week one: scan before you write anything new. The report will tell you whether the constraint is inventory or extraction, and those need opposite responses. A site with forty solid pages and a broken technical track needs an afternoon of fixes, not another article.

Weeks two to four: if the constraint is inventory, keep Frase at the centre and use the AIRank fix queue as a publishing checklist so new drafts ship extraction-ready rather than needing rework later. If the constraint is extraction, freeze new production entirely, restructure your existing high-intent pages, and let the plugin apply the schema and llms.txt changes. From week five, the citation trend tells you which constraint was real.